Did you know Divi powers over 2.5 million websites worldwide? That’s a huge market with exciting opportunities for freelancers, agencies, and entrepreneurs alike. But let’s face it—selling websites isn’t just about slapping on a pretty homepage. You need a strategy! Whether you’re aiming to build custom products for clients, create niche-specific designs, or sell pre-designed templates, this guide will equip you with actionable tips to scale your Divi website business confidently.
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What's Inside
What is Divi, and Why is it a Great Platform for Selling Websites?
Divi is more than just another WordPress theme—it’s a powerful, user-friendly website builder that has revolutionized how web professionals create and sell websites. At its core, Divi offers:
- A drag-and-drop interface that allows for unprecedented design flexibility
- Endless customization options without requiring deep coding knowledge
- A robust visual editor that lets you see changes in real-time
Unique Selling Points of Divi
Divi stands out in the crowded website builder market through several key advantages:
- Comprehensive design control with pixel-perfect editing
- Built-in responsive design that works seamlessly across devices
- Massive library of pre-designed layouts and templates
- Active and supportive global community of designers and developers
The platform appeals to both creators and clients. Developers appreciate its advanced customization capabilities, while clients benefit from an intuitive interface that doesn’t require technical expertise.
Who Buys Divi Websites, and How Do You Attract the Right Audience?
Successful Divi website sales depend on understanding your target market. Key target segments include:
- Small businesses seeking professional online presence
- Entrepreneurs launching new digital ventures
- Niche industry professionals (photographers, coaches, consultants)
- Bloggers and content creators needing scalable websites
Client Profiling Strategies
To effectively attract clients, develop detailed profiles that address common pain points:
- Limited time for technical website development
- Low technical skills or design knowledge
- Need for cost-effective, professional online solutions
- Desire for websites that can grow with their business
Effective Client Acquisition Channels
Leverage multiple platforms to find potential Divi website buyers:
- Professional networking sites like LinkedIn
- Freelance marketplaces such as Upwork
- Targeted Facebook and LinkedIn professional groups
- Industry-specific forums and online communities
How to Price Your Divi Websites for Maximum Profit and Value
Pricing requires a strategic approach that balances market demand with your expertise:
Pricing Factors to Consider
- Hours invested in design and development
- Complexity of additional functionality
- Current market rates for similar services
- Your unique value proposition
Pricing Model Options
Project-based fees
- Fixed price for complete website package
- Tiered pricing based on complexity
- Clear deliverables and scope
Recurring Revenue Models
- Monthly hosting maintenance plans
- Website update and optimization subscriptions
- SEO and performance monitoring services
Upselling Opportunities
- Basic website template ($500-$1000)
- Custom design package ($1500-$3000)
- Premium add-ons:
- Advanced SEO setup
- Custom branding elements
- Integrated marketing tools
- E-commerce functionality
How to Package and Promote Your Divi Website Services Effectively
Creating Compelling Website Packages
- Develop clear, attractive service tiers
- Offer template and custom design options
- Provide transparent pricing and deliverables
Building Trust and Authority
- Develop a strong, diverse portfolio
- Showcase detailed case studies
- Collect and display client testimonials
- Create SEO-optimized landing pages demonstrating expertise
Marketing Strategies
- Active social media presence
- Targeted advertising on freelance platforms
- Content marketing highlighting Divi’s unique benefits
- Networking with potential referral partners
7 Proven Tips for Selling Divi Websites Successfully
- Specialize in a specific niche market
- Customize Divi templates efficiently
- Bundle complementary services
- Create valuable lead magnets
- Use Divi theme demos for client presentations
- Collaborate with other professionals
- Provide exceptional post-sale support
Tools and Resources to Streamline Selling Divi Websites
Essential Tools
- Divi marketplaces and layout resources
- Project management platforms (Trello, Asana)
- CRM tools for client tracking
- Payment processors (Stripe, PayPal)
- Invoicing software
Common Challenges of Selling Divi Websites
Overcoming Obstacles
- Differentiate through unique value proposition
- Educate clients about WordPress and Divi reliability
- Manage customization requests efficiently
- Set clear project boundaries and expectations
Conclusion
It’s incredibly rewarding when you see your work transform a business; allowing them to showcase their products or services in a whole new light. With the 7 proven tips in this guide, you can position yourself as an expert and tap into the growing demand for beautiful, functional websites built on Divi. Ready to take your business to the next level? Get our free “Divi Website Checklist” for even more strategies and resources.
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FAQs
What skills do I need to start selling Divi websites?
You’ll need basic expertise in WordPress, Divi’s builder tools, and design principles. Technical skills like CSS or SEO are a bonus but not mandatory as Divi simplifies most of the process.
How much can I charge for a Divi website?
Pricing varies by complexity and market demand. Basic websites might start at $500–$1,000, but customized designs with added functionality can go for $3,000 or more.
Can I sell Divi templates instead of full websites?
Absolutely! Many designers sell pre-built Divi templates on platforms like Elegant Themes marketplace, offering a passive income option.
Is Divi better than other WordPress themes for selling websites?
Divi’s flexibility, user-friendly interface, and vast feature set give it a competitive edge, especially for freelancers and agencies selling custom or pre-designed websites.
Do I need a license to sell Divi websites?
Yes, you’ll need to purchase an Elegant Themes membership, which allows you to use Divi for client projects. Licenses are renewable annually or available as a lifetime deal.