Are you going to start your e-commerce store but confused about which e-commerce platform to choose? Well, three of the most popular platforms are WooCommerce, Magento and Shopify. Of course, there are good reasons for it. They are scalable, functional, offer some really good designs and make it extremely easy for people to create their own e-commerce website, even if they don’t have any website building experience. Of course, these three platforms are different from each other. In order to make your online store profitable, all you have to do is select the e-commerce platform that matches your needs perfectly.

To help you in the selection process, here is a comparison: WooCommerce vs. Magento vs. Shopify.

WooCommerce

WooCommerce is a plugin that was launched in the year 2011. With it, you get to create an online store on a base site that is created in WordPress. Initially, users loved WooCommerce, as they wanted to know everything about the new interface in much lesser time. So why should you go for WooCommerce? Well, this e-commerce platform has a number of strong points, not to mention the installation process. You can easily install this plugin. Of course, you can make a number of manipulations in order to configure your e-commerce store well and enhance your ergonomics. With this plugin, you get to manage your stocks in the best way possible, which is no doubt many e-commerce store owners look for. Do you know what the best part it? Apart from the extensions, this popular plugin is completely free.

Magento

Now let’s come to Magento, a prominent open-source solution. This e-commerce platform is popularly known as the most flexible platform in the block. A masterpiece in the field of software craftsmanship, Magento offers multiple possibilities as well as opportunities for modern store owners. It can be easily integrated with various payment systems including PayPal. Also, according to the type of product, location as well as customer group, it supports tax rates as well as multiple currencies. The categories are well organized in Magento and you are sure to get impressed by its professional look. With Magento, you will get to have your hands on some of the top e-commerce functionalities as well as options that are sure to make your e-commerce store stand out.

Shopify

A hosted shopping cart, Shopify is one of the industry leaders. With Shopify, you will get to have full control over the coding of your e-commerce website. It serves more than 325,000 online store owners globally and can be regarded as one of the most trusted e-commerce software. It offers a number of unique features that you will love.

Now that you know about these top three e-commerce platforms, it’s time for a brief comparison.

Designs and themes

Do you know that WooCommerce has its own theme store? You can avail above 5,000 themes from there, which can be either paid or free. Also, Magento and Shopify offers a number of themes that you can make use of to create customized and wonderful online store. Coming to themes, make sure that they are responsive. Otherwise, know that you will not be able to make a profit from your online store. Shopify offers some free templates as well which, compared to those offered by Magento, are more beautiful.

User-friendliness

WooCommerce is extremely user-friendly and easy to use. However, if you are setting a store, it can be little more challenging once you start adding in different plugins. In order to make the user experience seamless, Shopify offers simple tools, drag and drop interface and easy theme editing. On the other hand, Magento is not that user-friendly.

SEO

WooCommerce not only offers a variety of customizations, but also offers access to the source of your online store. This contributes to making it SEO-friendly. Magento offers extensive SEO functionalities that are no doubt great. This e-commerce platform is highly customized for SEO. Coming to Shopify, it is also greatly optimized for SEO and offers a range of features for SEO functionalities.

Security

When it comes to security in Magento, you require PPI as well as hosting in order to make your website secured. In WooCommerce, the checkout process requires an SSL to be installed for credit card payments. In Shopify, you only need a strong password, as the SSL certificates are embedded in the subscription of Shopify.

Pricing

This is something that everyone wants to know at first – the cost of these platforms. Well, it depends. Let’s start with WooCommerce. This e-commerce platform is open source and free. On the other hand, there are two plans for Magento: Enterprise and Community. While Community is free, Enterprise is paid. Compared to Magento, Shopify is way more expensive. Its price ranges from 29 to 299$ per month. Also, on external gateways payments, it charges from 0.5% to 2% transaction fees. Of course, there is a good news. It offers a 14 days trial period during which you can evaluate all the features at completely free of cost.

Now, it will be easier for you to choose between WooCommerce, Magento and Shopify.

Here at Cobalt Graphics, we choose to work with WooCommerce for it’s extreme flexibility in adding specific functionality that your online business might need to complete any transaction. While the others might also the same, we think you’ll enjoy WooCommerce even more because of how easy it is to navigate the backend and run your business effectively. Check out our Business Owner Package if you’re interested in having a website built for you that uses WooCommerce.