If you build websites you owe it to your clients to have at the very least the most basic understanding of search engine optimization.  I have built hundreds of websites and only twice have the people said that seo didn’t matter.  Both of those sites were built to fill a requirement for other things, and were each just one page.

I have also spoken with a lot of people who just assumed once their website was built they would be found on the internet.  I am not suggesting you develop a seo strategy for free or that you tell clients you will get them on page one, but a little understanding on your part will go a long way towards helping your clients & making you look like a rock star.

There are some tools out there which are free and helpful, I am going to share a sample with you today.

Keyword Search:

  • We both know that Google (and the other guys) don’t read the keyword field on the back end of your website, but I still spend a little time on keywords because I think that you and the client need to be on the same page on who you are targeting and the messaging.  Literally 5 minutes is sometimes all you need to get some clarity on keywords.  The Keyword.io tool is a freemium site.  You don’t get too much data for free, BUT they do break down keywords by platform: Google, YouTube, Bing, Amazon and my fav the App Store.

Page Speed

  • For this I use Google Developers Tools (https://developers.google.com/speed/pagespeed/).  You can easily toggle between desktop and mobile to see results and they give you a detailed list of what to fix to improve your page speed.

Spider Tool

  • Screaming Frog.  Again this is a fremium model and you can get a lot for free here (you get 500 urls for free).  I use it to look at competitors websites. By url you can see their page titles and meta descriptions.  This is also a handy tool if you are speaking with a potential client on the phone.  You can type in their url and see if the pages have been optimized, broken links or duplicate content.

Inbound Links

  • Check out Moz.  You can get a free 30 day trial and some of the free tools are great.  For my local business clients I really like their Tool, Check My Business Listing.  Quickly you can see if the business has been claimed (which is very helpful for Google).  This is another good source for keyword suggestions.  If you are thinking you want to dive a little deeper into SEO, check out their blog.

moz check my business listing

Site Health

  • The best place to gather data on how Google views your site is through the Google Search Console.  You need to have access to the website in order to place a little snippet of code in the theme files, which will take you two minutes.  From here you can see everything from your site map, broken links, rankings for keywords and much more.

The first place to start with a good seo strategy is on the website.  Create meaningful content, and add it to the website regularly, optimize pages, posts and images, get good hosting and by all means utilize social media.  Facebook has a domain authority of 100!  Can’t get any better than that.

I also suggest you have a look at Andrew Palmers SEO course.  He walks you through everything you need in order to optimize a website.  I have been doing SEO for years, and consider myself a bit of a pro and I learned a lot from the course.  It’s on sale now for $97.00.